An enduring expression for Army leadership has been BE-KNOW-DO. Army leadership begins with
what the leader must BE—the values and attributes that shape character. It may be helpful to think of these as internal and defining qualities possessed all the time. As defining qualities, they make up the identity of the
leader.

Who is an Army leader?
An Army leader is anyone who by virtue of assumed role or assigned responsibility inspires and
influences people to accomplish organizational goals. Army leaders motivate people both inside and
outside the chain of command to pursue actions, focus thinking, and shape decisions for the greater
good of the organization.the leader must BE—the values and attributes that shape character. It may be  helpful to think of these as internal and defining qualities possessed all the time. As defining qualities, they make up the identity of the leader.

1-2. Who is an Army leader?
An Army leader is anyone who by virtue of assumed role or assigned responsibility inspires and
influences people to accomplish organizational goals. Army leaders motivate people both inside and
outside the chain of command to pursue actions, focus thinking, and shape decisions for the greater
good of the organization.Army leader is anyone who by virtue of assumed role or assigned responsibility inspires and influences people to accomplish organizational goals. Army leaders motivate people both inside and outside the chain of command to pursue actions, focus thinking, and shape decisions for the greater
good of the organization.

1-3. Values and attributes are the same for all leaders, regardless of position, although refined through
experience and assumption of positions of greater responsibility. For example, a sergeant major with combat
experience may have a deeper understanding of selfless service and personal courage than a new Soldier.

1-4. The knowledge that leaders should use in leadership is what Soldiers and Army civilians KNOW.
Leadership requires knowing about tactics, technical systems, organizations, management of resources, and the tendencies and needs of people. Knowledge shapes a leader’s identity and is reinforced by a leader’s actions.KNOW. Leadership requires knowing about tactics, technical systems, organizations, management of resources, and the tendencies and needs of people. Knowledge shapes a leader’s identity and is reinforced by a leader’s actions.